CarGenie AI is a car recommendation app. We make money when the user clicks a dealership link to the car we recommend. When I joined, we had a partnership with
AutoTempest, who paid us less per conversion than we were spending on ads. I implemented the data pipeline necessary for us to work with
Lotlinx instead. By doing this, marginal revenue per ad conversion increased from $0.12 to $1.14. This was crucial because the cost per conversion of our ads is around $0.70, meaning that this made us marginally profitable per dollar spent on ads. I created a dashboard to show total click conversions and clicks per user for any time period. Once the integration with Lotlinx was finalized, we felt that the recommendations took too long to load because they required an OpenAI call. To fix this, I used OpenAI to generate a car information database so that no AI request is needed for the actual recommendation. This reduced car recommendation wait time from 8 seconds to less than one second.