CarGenie AI is a car recommendation app. We make money when a user clicks a link to the car we recommend. When I joined, we had a partnership with
AutoTempest, which paid us very little. I implemented the data pipeline necessary for us to work with
Lotlinx instead. By doing this, marginal revenue per ad conversion increased from $0.12 to $1.14. This was crucial because the cost per conversion of our ads is around $0.70, meaning that this move made us marginally profitable. I created a dashboard to show total click conversions and clicks per user for any time period. There was another problem. The recommendations took forever to load because they used an OpenAi call. To fix this, I used OpenAI to generate a car information database so that no AI request is needed for the actual recommendation. This reduced car recommendation wait time from 8 seconds to less than one second. To save money, I implemented an email server (DKIM, DMARC, SPF) to avoid the cost of a transactional email service.